Action Tips to Engage Hispanic and Latino Community Members
More than 50 million people in the United States identify as Hispanic or Latino and the population is fast growing. By 2050, one in three children and one in three U.S. workers will be Hispanic or Latino. Make sure your organization is ready to invite this significant segment of our country’s future into your work—as volunteers, board members, donors, and those you serve. Gain a deeper understanding of research-based, trusted, and effective communications channels to reach and engage English- and Spanish-speaking Hispanic and Latino members of the community. Learn no- and low-cost strategies successfully used by nonprofits and schools like Girls on the Run of Montgomery County, Girl Scouts of the Nation’s Capital, and Latin American Youth Center.
Take away actionable communications tactics to help your organization embrace the assets of, and support, this growing segment of our community.
Target AudienceLeaders and program and communications professionals looking for proven strategies to reach and engage Hispanic members of their community
The Crimsonbridge Foundation
Caitlin Mayo serves as a Program Officer at the Crimsonbridge Foundation, an entrepreneurial philanthropic organization that invests and builds programs in Education, Nonprofit Leadership Development, and Nonprofit Capacity Building. In her current role, Caitlin drives program development and implementation for the Foundation’s Education and Capacity Building program areas.
Caitlin developed a passion for the nonprofit sector, and in particular for youth empowerment and equality of opportunity in education, during her four years working at Girls on the Run of Montgomery County. As the Program Manager at Girls on the Run, Caitlin worked with hundreds of volunteers in schools throughout Montgomery County, and focused on expanding program delivery in Title I schools.
Caitlin received her bachelor’s degree in Political Science from the University of Notre Dame in 2012. She is currently pursuing a Master’s in Nonprofit Management at Regis University. Outside of work, she volunteers as a coach for Girls on the Run and serves as the President of the Girls on the Run Young Professionals Board.