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20NTC Session

Accessibility & Inclusion for Content Producers


As justice-oriented organizations, nonprofits have a responsibility to make their content available to everyone, regardless of identity or ability. Ensuring your digital content is accessible involves stakeholders across your organization—not just developers. Content producers and marketers play a huge role in whether or not content is reaching the largest possible audience. Are you paying enough attention to accessibility in your content creation process?

Improving the universality of your content will also:

  • Improve SEO
  • Increase video engagement
  • Remove jargon and make content more understandable to everyone
  • Provide users with more scannable, structured content
  • Make it easier to implement accessibility improvements in the future

In this session, we will cover the key accessibility topics all content producers should be familiar with, and give you ideas for your own organization, including:

  • Alt-text
  • Video captions and transcripts
  • Plain language
  • Social media best practices
  • Formalizing accessibility guidelines
  • Accessibility and print materials

Learning Outcomes

  • Understand key accessibility concerns as they relate to content creation
  • Take advantage of available tools and resources for creating accessible content, including writing in plain language and captioning videos
  • Develop strategies for implementing accessible content in their organizations

Target Audience

Content producers, marketing staff, or anyone hoping to deepen their understanding of accessibility and content.


AccessibilityContent StrategyDigital InclusionVideoWebsites


Rachel Crawford


The Constellation Collective

Rachel is a content and digital strategist, project manager, writer, and accessibility advocate with over 13 years’ experience helping nonprofits and companies of all sizes communicate more effectively.

She served as Executive Director of desigNYC — a nonprofit founded by Ed Schlossberg, Wendy Goodman, Deborah Berke, and Michelle Mullineaux — which brought designers and architects together with local nonprofits for pro bono projects focused on improving the lives of New Yorkers.

Previously, Rachel was a Partner at Carbone Smolan Agency, a branding and design firm with a 40-year history of building lasting brands. While there, she led a massive website overhaul for Mandarin Oriental Hotel Group, complete brand identity redesigns for companies like Sullivan & Cromwell and Taubman, and a signage and wayfinding project for the Natural History Museum of Los Angeles.

Rachel is a Certified Professional in Accessibility Core Competencies (CPACC).

Michele Lunsford

Senior Digital Marketing & Communications Officer

Humanity & Inclusion

Michele is the senior digital marketing and communications officer at Humanity & Inclusion, where she works to ensure that HI’s digital footprint in the U.S. reflects the programmatic and advocacy priorities, and encourages people to support the organization’s work as advocates and donors. She develops the digital strategy and manages the daily engagement of Humanity & Inclusion’s website and social media channels, ensuring that all web-based content supports and enhances HI’s fundraising activities, complements the work with media relations, and encourages more people to support our actions.

Previously, she worked for the American College of Nurse-Midwives (ACNM), where she managed media relations and the digital communications around their annual meeting and promotion of publications. Michele serves as a founder and volunteer of the College Park Community Food Bank and received her M.A. from American University in Strategic Communications in 2012. She resides in Silver Spring, MD with her husband and their two children.



March 26, 2020


10:30am – 11:45am