22NTC Session: Fundraising
Accelerate the Donor Journey With Real-Time Insights & Augmented Intelligence
Submitted by: Leah Davenport | Pursuant


What could your organization accomplish if you could skip “steps” on the donor pyramid and move new donors quickly into major giving relationships? With the power of data insights, you can go far beyond RFM to easily see a multitude of attributes that inform you who is ready to become a major donor — now. This session will tell the story of how Second Harvest Middle Tennessee analyzed new donors from 2020 to see who had the potential to become a major donor prospect.

Session Type

60 minute session

Learning Outcomes

  • Go beyond traditional wealth screening to consider potentially more potent indications that a prospect is likely to upgrade their giving.
  • Learn how to best communicate with major gift prospects
  • New methods + tools for tracking what's working and what's not in your major gift program.

Target Audience

Development Directors who use donor data analytics but are wondering how they could boost their efforts

Community Input