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20NTC Session

A Revolution is Coming: Top Tactics to Build People-Powered Movements


Women, people of color, immigrants, and LGBTQ+ communities don’t just make up the majority of consumers, they are the heart of social change movements. This session will bring together nonprofit advocacy leaders to explore how we as nonprofits can build better, inclusive movements based on the core issues and values that impact our communities lives. You’ll walk out of the session fired up and ready to engage your leadership, advocacy, communications, and digital team with concrete strategies to start iterating on building effective people-powered movements that are diverse, equitable, and inclusive.

Learning Outcomes

  • Strategies illustrating the ROI for building diversity, equity, and inclusion into the core of your online and offline organizing.
  • Identify what diverse communities need from your organization to make them feel like a valuable and influential-partner in your advocacy-work.
  • Tactics to engage nonprofit and board leadership in building effective and inclusive movements that create real-world impact.

Target Audience

Advocacy, communications, digital, fundraising, marketing, and program staff who want to learn how to build diverse people-powered movements.


CampaignsChange ManagementDEIStrategy


Ben needham

Director of Strategic Initiatives

Human Rights Campaign

Ben Needham is the Director of Strategic Initiatives in the Policy and Political Affairs Department at the Human Rights Campaign (HRC). As Director of Strategic Initiatives, Ben oversees legislative and electoral strategy across several programs and departments. Ben helped create the strategy for the HRC Rising program, which is the largest grassroots and electoral organizing program in the organization’s history, working to elect more pro-equality candidates at every level of government. In addition, Ben works with the Human Rights Campaign Governmental Affairs team to develop a strategy to pass the Equality Act, which would codify full federal equality into law for all LGBTQ Americans.

Celina Stewart

Senior Director of Advocacy and Litigation

League of Women Voters U.S.

Celina Stewart joined the League of Women Voters as Senior Director of Advocacy and Litigation in April 2018. In this role she develops and implements League political strategies and policy positions around election reform and voting rights issues; oversees prospective litigation for the national and state leagues; works closely with League grassroots staff in implementing national agenda; and serves as lead lobbyist and liaison with Congress and the Administration for the League.

Prior to joining the League, she was acting Chief Operating Officer and Director of Philanthropy at an electoral reform nonprofit; she’s serving as a litigation consultant to several Am 100 law firms handling complex merger and acquisition transactions; legislative aide at the Michigan legislature handling the public interest portfolio for the House Tax Chair; and as Legal Counsel to the Minority Leader Stacey Abrams. As Legal Counsel, she assisted in developing and implementing the Caucus’s legislative agenda and was appointed to Reapportionment Counsel where she led a team of technical mappers and legal assistants to draw alternative redistricting maps in compliance with Section 5 of the Voting Rights Act.

Celina earned her J.D. from Western Michigan University Law School and her B.A. in Sociology from Spelman College.

Gloria Pan

Vice President, Member Engagement, Campaign Tools, Rapid Response, Gun Safety

Moms Rising

Gloria leads on MomsRising’s member engagement (including the #KeepMarching program), campaign tools, rapid response, and gun safety campaign. She is an innovator focused on the strategic combination of powerful messaging, grassroots organizing, and technology and data in order to drive engagement and move issues forward. Prior to MomsRising, she was principal for Internet communications strategy at Turner Strategies, where she launched online communities around issues ranging from climate change and democracy to civil rights and women’s health. Gloria conceived and helped found the influential 2009 Fem2.0 conference and the Fem2.0 online community. As communications director for the media futures think tank, the Institute for the Connected Society (iFOCOS), Gloria was an early adopter of online platforms, including blogs, Facebook and Twitter, and was a driving force in building the We Media conferences into a must-attend event for the media vanguard. She speaks Mandarin Chinese, Japanese, and French to varying degrees of fluency, and holds degrees in political economy from Barnard College in New York City and Sophia University in Tokyo, Japan.

Allyson Kapin


Rad Campaign

Allyson was named one of the “Most Influential Women in Tech” by Fast Company, a “Tech Titan” by the Washingtonian, and “one of the top 30 women entrepreneurs to follow on Twitter” by Forbes for her leadership roles in tech.

As cofounder of Rad Campaign, she has helped 100+ nonprofits, foundations, and philanthropists build hard-hitting campaigns and award winning websites focused on increasing advocacy, donations, and community engagement. Her web campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR to The Daily Show with Jon Stewart and BuzzFeed.

She is passionate about the intersection of social change with online technologies and social communities, a topic she deeply explores in her nonprofit bestselling book Social Change Anytime Everywhere, co-authored by Amy Sample Ward of NTEN. The book is an action-oriented guide that shows nonprofits how to build an advocacy and donor base and mobilize their communities through multifaceted campaigns, and by integrating online channels with offline tactics.

As founder of Women Who Tech, Allyson has built one of the largest global programs to help close the gender funding gap. Women Who Tech provides capital, mentoring, direct access to leading investors, and other resources for women-led tech startups and who are creating the most innovative tech companies.

Recently, Allyson cofounded the W Fund, a VC firm directly investing in outstanding tech startups led by innovative and diverse founders.

Allyson is on the Board of Directors for the League of Women Voters. She has also sat on advisory boards for Anita Borg Institute, Tim O’Reilly’s Gov 2.0 Expo, and NTEN’s NTC Committee. She speaks at conferences globally ranging from SXSW to Personal Democracy Forum, BBCON, etc. She’s a contributor to Forbes, Fast Company, and Quartz.





March 25, 2020


10:30am – 11:45am

Collaborative Notes

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Session Evaluation

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