21NTC Session

8 Questions to Ask Before You Start a New Website


It’s happened to you: You’re putting together requirements for a new website, but when it comes to your existing technology, you don’t know what you don’t know. Do your third-party software platforms integrate with each other? How much content needs to be migrated? You need to gain a clear picture of your current technology so that you can move forward with your new website as quickly and efficiently as possible.

Based on over 20 years of experience building websites, we’ll explore the most common tech issues we see when beginning a new web project. You’ll gain knowledge around processes like content migration, CMS requirements, single sign-on, and everything in between. You’ll understand what questions to ask your team before involving an outside agency or getting too far in the process. We’ll walk through some examples of how to evaluate what you’re working with and how to meet your organizational goals.

Session Type

60 minute session

Learning Outcomes

  • Ask the right questions upfront to make the entire website process more efficient
  • Work with internal IT and marketing teams to get an accurate lay of the land
  • Evaluate existing tools—and craft accurate requests for work

Target Audience

Marketing and IT professionals who are responsible for their nonprofit's website


InteractiveProject ManagementVendor ManagementWebsites


Stephen Tidmore

VP of Technology

Mighty Citizen

Stephen is the VP of Technology at Mighty Citizen. He built his first website in 1999. For a few years, he developed websites for Dell. But wanderlust struck and he bought a one-way ticket to Spain—launching a six-year journey around the globe. In his time abroad, Stephen built and directed international community service programs in Nicaragua, the British Virgin Islands, and on Native American reservations in Montana. Back home in Austin, Stephen became a webmaster at The University of Texas before joining Mighty Citizen in 2012. As a technical savant and savvy communicator, he’s the perfect person to direct the technology on which our clients build their digital identities.

Layne Ransom

Program Support Specialist

Every Body Texas

Layne Ransom has worked for Every Body Texas since 2016. As Program Support Specialist, she supports Every Body Texas’s Title X project as well as doing communications and social media work.

Layne is a former UT Austin Rapoport Center for Human Rights and Justice Graduate Fellow and earned her MFA from the UT Austin New Writers Project in 2015.



March 24, 2021


8:30am – 9:30am