In this session, directors and event managers can learn about the formulation of an integrated content strategy for events. CEO of a non-profit, the author of Bankable Business Plans for Non-profits, and a leader from Lumos Learning will share insights on proven ways to maximize audience engagement and what’s needed to implement a robust content strategy across all three stages of the event life cycle.
Pre-event: Learn how to drive increased registrations and improve attendance for your virtual, hybrid, and in-person events by crafting appropriate messages that resonate with your target audience.
During the event: Gain practical ideas to support the creation of useful and engaging content and technology tools available to store and share content you create.
After the event: Do more with your conference content – Make it accessible, searchable, and more engaging! Generate a new revenue stream while offering additional value to both attendees and non-attendees.
Session Type60 minute session
- How to integrate the 3 critical stages in the life-cycle (Before, During, and After) of a virtual or hybrid event
- Understand the technology platforms available to support event management and content distribution
- Explore the strategic aspects of content monetization, distribution, security, and SEO.