22NTC Session: Marketing/Communications
7 Content Management Strategies for Your Virtual and Hybrid Events
Submitted by: Mukunda Krishnaswamy | LumosLearning

Description

In this session, directors and event managers can learn about the formulation of an integrated content strategy for events. CEO of a non-profit, the author of Bankable Business Plans for Non-profits, and a leader from Lumos Learning will share insights on proven ways to maximize audience engagement and what’s needed to implement a robust content strategy across all three stages of the event life cycle. 

Pre-event: Learn how to drive increased registrations and improve attendance for your virtual, hybrid, and in-person events by crafting appropriate messages that resonate with your target audience. 

During the event: Gain practical ideas to support the creation of useful and engaging content and technology tools available to store and share content you create.

After the event: Do more with your conference content – Make it accessible, searchable, and more engaging! Generate a new revenue stream while offering additional value to both attendees and non-attendees.


Session Type

60 minute session

Learning Outcomes

  • How to integrate the 3 critical stages in the life-cycle (Before, During, and After) of a virtual or hybrid event
  • Understand the technology platforms available to support event management and content distribution
  • Explore the strategic aspects of content monetization, distribution, security, and SEO.

Target Audience

Executive Directors, Marketing and Communication Leaders, Event Managers, Community Engagement Leaders, IT Decision Makers
Details

Day

Wednesday
March 23, 2022

Time

1:00pm – 2:00pm