22NTC Session: Marketing/Communications
7 Content Management Strategies for Your Virtual and Hybrid Events
Submitted by: Mukunda Krishnaswamy | LumosLearning


In this session, directors and event managers can learn about the formulation of an integrated content strategy for events. CEO of a non-profit, the author of Bankable Business Plans for Non-profits, and a leader from Lumos Learning will share insights on proven ways to maximize audience engagement and what’s needed to implement a robust content strategy across all three stages of the event life cycle. 

Pre-event: Learn how to drive increased registrations and improve attendance for your virtual, hybrid, and in-person events by crafting appropriate messages that resonate with your target audience. 

During the event: Gain practical ideas to support the creation of useful and engaging content and technology tools available to store and share content you create.

After the event: Do more with your conference content – Make it accessible, searchable, and more engaging! Generate a new revenue stream while offering additional value to both attendees and non-attendees.

Session Type

60 minute session

Learning Outcomes

  • How to integrate the 3 critical stages in the life-cycle (Before, During, and After) of a virtual or hybrid event
  • Understand the technology platforms available to support event management and content distribution
  • Explore the strategic aspects of content monetization, distribution, security, and SEO.

Target Audience

Executive Directors, Marketing and Communication Leaders, Event Managers, Community Engagement Leaders, IT Decision Makers


March 23, 2022


1:00pm – 2:00pm PST