baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

6 Easy Steps to Stop Losing 63% of Your Donors


The average nonprofit has a 37% annual donor retention rate – which means that 63% (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again.

In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

Learning Outcomes

  • Learn how organizations are leveraging digital advertising to improve donor retention.
  • Understand the power of automation in building relationships with donors and getting them to give again.
  • Take tried and true strategies home that will get donors to make a second gift and improve their lifetime value.

Target Audience

Fundraisers looking for new strategies to retain their hard-fought donors.


Case StudyDonor RetentionStrategyTrends


Shiloh Stark

Director, Digital Fundraising

The Nature Conservancy

Shiloh Stark is the Director of Digital Fundraising at The Nature Conservancy. In this role, he guides digital marketing strategies to help conserve the lands and waters on which all life depends – and has helped raise more than $50 million in digital membership revenue since coming on board in 2015.

With the help of a dedicated and energized team, Shiloh takes an audience-first approach to driving engagement and revenue for potential supporters and existing members. Shiloh especially enjoys building motivated teams excited to test new ideas, create scalable models for digital investment, and solve problems for one of the smartest organizations on the planet.

A graduate of the University of Maryland, College Park, Shiloh has spent his career serving nonprofit organizations including Amnesty International USA, Public Citizen, Whitman-Walker Health, Feeding America, the American Civil Liberties Union, and the National Breast Cancer Coalition. When not working, Shiloh spends time exploring his hometown of Washington, DC and tasting the finest ice creams the city has to offer.

Madeline Stanionis



Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She is a Partner at M+R, one of the most experienced digital agencies in the country, and has led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, The Nation, Amnesty International USA, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, NARAL Pro-Choice America, and CARE. Madeline is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church.

Amy Peyrot

Vice President


Amy Peyrot (Vice President, M+R) has over 10 years experience helping nonprofits maximize the effectiveness of digital channels to raise more money, reach more people, and change the world. While at M+R, she has worked with organizations like the American Cancer Society, The Nature Conservancy, Easter Seals, Girls Inc., Wildlife Conservation Society ,and more. Amy especially loves to help organizations realize the potential of social media tools in helping to achieve fundraising, growth, and awareness goals. If you have been looking for someone to nerd out with you over the M+R Benchmarks Study, look no further.





March 24, 2020


1:45pm – 3:00pm



Collaborative Notes

Click here

Session Evaluation

Click here