baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

6 Easy Steps to Stop Losing 63% of Your Donors


The average nonprofit has a 37% annual donor retention rate – which means that 63% (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again.

In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

Learning Outcomes

  • Learn how organizations are leveraging digital advertising to improve donor retention.
  • Understand the power of automation in building relationships with donors and getting them to give again.
  • Take tried and true strategies home that will get donors to make a second gift and improve their lifetime value.

Target Audience

Fundraisers looking for new strategies to retain their hard-fought donors.


Case StudyDonor RetentionStrategyTrends


Shiloh Stark

Director, Digital Fundraising

The Nature Conservancy

Shiloh Stark is the Director of Digital Fundraising at The Nature Conservancy. In this role, he guides digital marketing strategies to help conserve the lands and waters on which all life depends – and has helped raise more than $50 million in digital membership revenue since coming on board in 2015.

With the help of a dedicated and energized team, Shiloh takes an audience-first approach to driving engagement and revenue for potential supporters and existing members. Shiloh especially enjoys building motivated teams excited to test new ideas, create scalable models for digital investment, and solve problems for one of the smartest organizations on the planet.

A graduate of the University of Maryland, College Park, Shiloh has spent his career serving nonprofit organizations including Amnesty International USA, Public Citizen, Whitman-Walker Health, Feeding America, the American Civil Liberties Union, and the National Breast Cancer Coalition. When not working, Shiloh spends time exploring his hometown of Washington, DC and tasting the finest ice creams the city has to offer.



March 24, 2020


1:45pm – 3:00pm