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baltimore Buildings
baltimore Buildings
20NTC Session

52 Tweaks in 52 Weeks to a Better Website


You’re busy, your time is limited, and resources are stretched thin; yet you know your organization’s website could be better with some small tweaks that are proven to help increase constituent reach, engagement, and actions taken. In this session, we’ll talk through 52 easy-to-implement tweaks you can make over the course of one year that will leave you with a better, more engaging website. These best practices, each taking less than an hour to implement, will help you improve search engine optimization, increase visitor retention and return, and better engage constituents while also raising more money! This session is not software-specific, and even seasoned website managers will walk away with new ideas.

Learning Outcomes

  • Identify up to 52 website tweaks that can each be implemented in less than an hour
  • Explain to peers the value of website tweaks they wish to implement
  • Implement specific website tweaks that will benefit their organization with greater reach, engagement, & impact.

Target Audience

Nonprofit staff who manage websites or can advise updates & changes.


Digital InclusionEngagementStrategyWebsites


Chris Tuttle



Chris Tuttle is an engagement strategist and nonprofit communications professional who has worked with hundreds of purpose-driven organizations over his 20+ year career, developing groundbreaking national and global campaigns that reach and engage millions of people annually.

He’s also a frequent speaker on communications and marketing, training nonprofit staff on digital engagement strategies and campaign development to most effectively build awareness, engage constituents, and drive constituents to take action.

Tuttle’s passion for digital engagement work comes from his early days as a community organizer and web programmer, and the increasing power of digital communications to connect people, build relationships, and organize communities towards tackling our greatest challenges. Over his career, Tuttle has had the privilege of helping develop numerous groundbreaking campaigns that have changed the world for the better, including: developing a private social network engaging more than 40,000 high-school students fighting anti-LGBTQ bias in its inaugural year; Evolving the Day of Silence, now in its 25th year, into the largest student-led protest for LGBTQ rights in history, with millions of 6-12 grade students participating annually, and;
creating the Arcus Foundation’s Giving Day for Apes, the first online giving day focused on ape-conservation, which has raised more than 2 million dollars to support ape sanctuaries to-date.

From Durham, NC to Lilongwe, Malawi, Tuttle has shared his skills and expertise, training thousands of nonprofits and working with organizations across every sector and of every size, from local affordable housing and child welfare agencies to global LGBTQ-equality and animal conservation.

Dominique Hernandez

Website Administrator

Institute for Policy Studies

Dominique has been working in nonprofit communications and development for over 10 years, with a focus on digital communication strategy and tools. Currently, she’s the website administrator for the Institute for Policy Studies and manages a portfolio of 10 organizational WordPress websites.





March 25, 2020


1:45pm – 3:00pm



Collaborative Notes

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Session Evaluation

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