22NTC Session: Marketing/Communications
5 Ways to Nurture Engaged Supporters in Uncertain Times
Submitted by: Julia Toepfer | National Immigrant Justice Center


In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us. During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters and stakeholders, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.

Session Type

60 minute session

Learning Outcomes

  • Understand how to keep communicating authentically with supporters and donors in challenging times
  • Implement ways to increase engagement with supporters through online actions, events, and more
  • Implement ways to encourage new supporters and donors to join the fold

Target Audience

Communications and fundraising staff responsible for engaging and building their supporter base


Content StrategyEngagementOutreach


March 24, 2021


1:00pm – 2:00pm PST