21NTC Session

5 Ways to Nurture Engaged Supporters in Uncertain Times


In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us. During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters and stakeholders, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.

Session Type

60 minute session

Learning Outcomes

  • Understand how to keep communicating authentically with supporters and donors in challenging times
  • Implement ways to increase engagement with supporters through online actions, events, and more
  • Implement ways to encourage new supporters and donors to join the fold

Target Audience

Communications and fundraising staff responsible for engaging and building their supporter base


Content StrategyEngagementOutreach


Julia Toepfer

Senior Marketing & Digital Engagement Specialist

National Immigrant Justice Center

Julia Toepfer is the senior marketing & digital engagement strategist at the National Immigrant Justice Center (NIJC), where she has worked since 2011. Julia has more than 15 years of experience working in nonprofit communications, management, and fundraising for organizations around the country. She is an experienced storyteller, writer, marketer, campaigner, fundraiser, and digital strategist. She has provided training and consulting services for nonprofits, unions, and organizations to strengthen their social media channels and develop impactful online campaigns. Julia lives in Denver and likes exploring the mountains with her husband and their dog, Bernie.

Karolle Rabarison

Communications Manager

Online News Association

Karolle Rabarison collaborates with technology, journalism, and nonprofit organizations to strengthen their impact through meaningful strategy, program design, and external engagements. Karolle leads communications at the Online News Association, the world’s largest membership organization for digital journalism. At ONA, she collaborates across the team to connect journalists and technologists to innovation training, inclusive professional communities, and insights into industry trends to level up their work. Before joining ONA, Karolle worked with the digital inclusion team at the World Wide Web Foundation, where she oversaw membership engagement for a coalition advocating for affordable internet access.

Sandra Ordonez


Team CommUNITY @ Article19

Sandra Ordonez has over 20+ years of experience working at the intersection of technology, community engagement, and human rights. She was one of the first Latinas to occupy leadership positions in the open source community, notably having served as the first Director of Communications for the Wikimedia Foundation. As a native New Yorker and daughter of immigrants, throughout her career she has worked towards elevating the voices of marginalized communities. This experience led her to envision and create the very popular Internet Freedom Festival, of which she currently serves as director.

Ordonez is a sought after expert in community building, and is often tapped to give workshops for industry leaders looking to incorporate best-in-breed practices in diversity and inclusion; innovation and creativity; community engagement; and event design and facilitation. She is a recipient of the prestigious Hispanic Leadership Award by Fundacion Carolina, and currently serves on the board of the Media Innovation Collaboratory, that researches, creates and tests ideas for innovative communication, media and technology products and business startups. She is a graduate of American University with a double degree in International Relations and Public Relations.



March 24, 2021


1:00pm – 2:00pm