22NTC Session: Fundraising
5 Simple Tactics to Survive a Fundraising Dry Spell
Submitted by: Daniel Buckley | Fresh Eyes Digital


In the world of nonprofit fundraising, for some organizations the Trump bump has given way to the Trump slump for many nonprofits, and the once-reliable tactics and strategies that many of us have relied on during the past few years are becoming less successful. But slower cycles at your organization offer fundraisers a window of opportunity to utilize tactics to spark engagement and bring in passive income. In this session, learn how you can leverage quieter moments at your nonprofit to keep your fundraising program running with engagement and fundraising tactics that will keep the money flowing. 

Session Type

60 minute session

Learning Outcomes

  • Identify and leverage opportunities to bring in more passive fundraising dollars
  • Develop new cultivation strategies to keep your list engaged
  • Know how marketing automation tools can play a supporting role in boosting your fundraising

Target Audience

Development staff, digital fundraising staff

Community Input