5 Peer-to-Peer Fundraising Fails (and How to Avoid Them)
What makes one fundraising campaign more successful than another? Without getting into the long-winded debate of fundraising as an art vs. science, this session will expose some clear fails many of us are committing when structuring our peer-to-peer fundraising campaigns. It doesn’t matter if you’re a veteran or stepping into social fundraising for the first time, this fast-paced session will dive into common mistakes nonprofits are making that could limit the reach and success of their participants. Find out if you’re committing one of these fails – don’t worry, we won’t be calling anyone out by name or asking for a show of hands. We’ll focus on how to set up your organization (and participants) for success adding more fundraising dollars and overall impact to your campaign.
Target AudienceIT and fundraising professionals looking to improve their P2P fundraising websites and overall campaigns.
Vice President, Peer-to-Peer Client Experience
Amy Van Wyngarden brings over 13 years of nonprofit fundraising technology experience and 14 years of high tech experience in product, sales, marketing and client success to her role as VP of Peer-to-Peer Client Experience for OneCause. Amy works directly with clients and cross-functionality within OneCause to continually improve the experience we provide. Once Amy began working in nonprofit technology, she got hooked on serving nonprofits and helping them engage supporters. This passion eventually led her to co-create the OneCause Peer-to-Peer solution (formerly Great Feats) to enable innovative social engagement and fundraising approaches as well as reimagine traditional peer-to-peer fundraising.