22NTC Session Proposal

5 Peer-to-Peer Fundraising Fails (And How to Avoid Them)

Submitted by: Amy Van Wyngarden | OneCause


What makes one fundraising campaign more successful than another? Without getting into the long-winded debate of fundraising as an art vs. science, this session will expose some clear fails many of us are committing when structuring our peer-to-peer fundraising campaigns. It doesn’t matter if you’re a veteran or stepping into social fundraising for the first time, this fast-paced session will dive into common mistakes nonprofits are making that could limit the reach and success of their participants. Find out if you’re committing one of these fails – don’t worry, we won’t be calling anyone out by name or asking for a show of hands.  We’ll focus on how to set up your organization (and participants) for success adding more fundraising dollars and overall impact to your campaign.

Learning Outcomes

  • Evaluate your current peer-to-peer campaigns for challenges and opportunities.
  • Implement new and innovative strategies for improving your peer-to-peer fundraising.
  • Improve participant engagement and success with actionable tips.

Session Type

30 minute session

Target Audience

Development professionals looking to improve retention of peer-to-peer fundraising participants or newbies creating a P2P experience for the first time