21NTC Session

5 Peer-to-Peer Fundraising Fails (And How to Avoid Them)

This is a resubmission of an accepted 20NTC session proposal.


What makes one fundraising campaign more successful than another? Without getting into the long-winded debate of fundraising as an art vs. science, this session will expose some clear fails many of us are committing when structuring our peer-to-peer fundraising campaigns. It doesn’t matter if you’re a veteran or stepping into social fundraising for the first time, this fast-paced session will dive into common mistakes nonprofits are making that could limit the reach and success of their participants. Find out if you’re committing one of these fails – don’t worry, we won’t be calling anyone out by name or asking for a show of hands.  We’ll focus on how to set up your organization (and participants) for success adding more fundraising dollars and overall impact to your campaign.

Session Type

30 minute session

Learning Outcomes

  • Evaluate your current peer-to-peer campaigns for challenges and opportunities.
  • Implement new and innovative strategies for improving your peer-to-peer fundraising.
  • Improve participant engagement and success with actionable tips.

Target Audience

Development professionals looking to improve retention of peer-to-peer fundraising participants or newbies creating a P2P experience for the first time


CampaignsEngagementResearchSocial Media


Amy Van Wyngarden

VP, Peer-to-Peer Client Experience


Amy Van Wyngarden spent 14 years in high-tech startups and Fortune 500 companies before she began working in nonprofit technology in 2005 and got hooked on empowering nonprofits with technology to engage supporters. She co-created the OneCause Peer-to-Peer solution (formerly Great Feats) to serve the nonprofit space with a social and mobile-first platform to enable innovative engagement and fundraising as well as reimagine traditional peer-to-peer fundraising. Prior to OneCause, Amy worked at Convio where she initiated the company’s P2P benchmark study and guide for using P2P beyond runs, walks, and rides as well as led Customer Experience, including launching a customer advisory board and online community.



March 25, 2021


12:15pm – 12:45pm