21NTC Session

4 Steps to Using Artificial Intelligence in Fundraising


Nonprofit organizational leadership who prepares for and embraces the challenges that Artificial Intelligence (AI) brings will thrive. Those who ignore it will not; it’s as simple as that. 

Fundraising is traditionally a people-to-people business, however technologies like AI are making expert fundraisers rethink and refine the balance between human and machine.  Unlocking the power of AI in a useful manner can provide efficient solutions to the overall investment in fundraising.  The session will introduce AI and its related metrics to the fundraising toolbox and discuss how descriptive statistics, predictive analytics, prescriptive plans and AI optimization work together to help fundraisers understand how to communicate with existing and potential donors to maximize fundraising success.

This session will also cover a live example with actual nonprofit data and results.

Session Type

60 minute session

Learning Outcomes

  • Identify the factors to consider when analyzing donor data.
  • Through AI's predictive analytics, connect the descriptive variables and factors to performance.
  • Understand how AI insights can provide optimized action plans, generating greater returns and performance.

Target Audience

Fundraisers looking to enhance their donor data to maximize their fundraising efforts.




March 24, 2021


8:30am – 9:30am