22NTC Session: Fundraising
30 Ways to Test Your Digital Fundraising
Submitted by: Jeremy Haselwood | Ampla Marketing


Nonprofits should always be in testing mode to determine what messaging is effective with donors. This testing helps nonprofits to generate more money at a lower cost per donation. But where do you start when it comes to testing digital? There are so many channels, right?

This session will walk you through 30 variables that you can test throughout your digital fundraising ecosystem, including email, Facebook Ads, Google Search Ads (and Bing), online display ads, donation pages, website home pages, and SMS (text).

This is a great session for teams to join, take notes, and get a testing plan together.

Session Type

30 minute session

Learning Outcomes

  • Learn 30 different ways you can test your online fundraising channels
  • Improve donation rates and reduce cost per donation
  • Spark ideas that you can immediately put in place today to improve your online fundraising

Target Audience

This session is designed for fundraising managers, digital strategists, copywriters, web designers, email managers, and creatives.


March 23, 2022


11:15am – 11:45am PST