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20NTC Session

30 Million Yearly Views: How I Grew Our YouTube Channel


In just a few years the internet will be all mobile and mostly all video. According to Pew Research, 73% of US adults regularly use YouTube, while 69% use Facebook. YouTube is the only other online platform measured that matches Facebook’s reach, yet nonprofits rarely integrate YouTube in their video strategies. In this session, Mark will share tips and tricks that helped him grow Invisible People’s YouTube channel from 500k yearly views to now 30 million yearly views all with zero budget.

We’ll talk about why short-form is a myth and long-form helps build loyal audiences. This session will help you create a successful video storytelling strategy on a limited budget and make a case for audience building over traditional campaign thinking.

Target Audience

Anyone interested in video storytelling and audience building


MobileSocial MediaStorytellingVideo


Mark Horvath

Do-Gooder and Loud Mouth

Invisible People

Mark has more than 30 years of leadership and marketing experience and a vast knowledge of homelessness, including lived experience. As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Today, Mark is known for his work in transmedia storytelling, social media, cause marketing, and content marketing. Mark is the founder of Invisible People, a unique digital storytelling organization that uses video, journalism, and social media to change the story of homelessness and gives a voice to those who are too often overlooked. He is an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.





March 26, 2020


1:00pm – 1:30pm



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Session Evaluation

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