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20NTC Session

30 Google Ad Grant Tips in 30 Minutes


In this sprint, you’ll learn 30 Google Ad Grant techniques to improve your account. Each of these techniques is simple to implement, represents good practice, and can lead to better results. The presenter is a Google Ad Grants Certified Professional.

Dynamic search ads, responsive search ads, dynamic keyword insertion, diagnosing your quality score, checking which policies affect your ads, negative keywords, keyword match types, single keyword ad groups, structured snippet extensions, automated rules, and many more.

Notes will be provided, with links to tutorials, so you won’t need to scribble furiously!

Target Audience

Google Ad Grant holders who want to sharpen their skills, learn new techniques, and get better results.


Digital Ads


Jason King

Ad Grants Certified Professional

Jason King

Jason is a Google Ad Grants Certified Professional. He’s also a Platinum Product Expert on the Google community forum, and a Google Partner. And a community co-organizer for NTEN’s digital advertising forum.

Trained as a librarian, he’s worked in nonprofit information and technology for over 25 years. He’s a freelance consultant helping nonprofits succeed at digital advertising.

Originally from England, Jason decamped to France a few years ago in order to remain European.





March 24, 2020


1:00pm – 1:30pm



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