20 Tests in 30 Minutes
Want to boost your email open rates, get more clicks, secure more donations, and increase gift amounts? Come learn about 20 A/B tests conducted on WWF’s emails and donation forms — what and how we tested, results we found, and changes we made. You are free to “steal” these ideas!
Target AudienceMarketing and communications staff and fundraising staff who send emails or work on donation forms
Manager, Online Marketing
World Wildlife Fund
For more than 15 years, I have devoted my career to advancing the mission of several leading conservation organizations by striving for excellence and innovation in online communications, marketing and fundraising.