baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

2 Teams. 1 Mission: Cross-Team Strategies for Marketing + Fundraising Teams


Are your marketing and fundraising teams in conflict instead of cahoots? We’re here to discuss how these 2 teams can successfully work together with a unified game plan that allows both teams’ goals to be met while advancing the overall mission. Successful teamwork happens when the marketing team excels at informing and driving interest in the organization, which then creates onramps for the fundraising team to be able to build relationships with those interested individuals in hopes of moving them towards becoming engaged givers/donors. In this session you will hear from a diverse panel of nonprofit marketing and fundraising professionals who have taken different approaches to implementing these strategies successfully at their organizations.

Learning Outcomes

  • Utilize practical strategies for implementing their cross-team game plan
  • Use technology to execute their plan and measure results
  • Build a culture of teamwork and unity

Target Audience

Executive directors/decision makers, marketing and communications staff, fundraising staff


Org CultureProcessStrategyTeam-Building


Doug Burton

Head Coach & Founder

VSG Marketing & Road Nine Consulting

As a seasoned veteran with over twenty-five years of business leadership, Doug has
experienced for himself both the successes and struggles of leading organizations. In
founding Road Nine Consulting, our desire is to provide others with the resources,
knowledge, training, & encouragement to lead and serve others. Burton is convinced that intentional coaching paired with developing a solid business acumen is the key to not only successful business leadership, but also to developing the complete individual and resulting organizational culture.

Doug coaches and empowers organizations throughout the nation in various settings
including conferences and consistent gatherings. Over the last several years he has been an active member of a roundtable of many of the largest nonprofits in the US. This roundtable is comprised of the heads of marketing, communications & PR from organizations including Cru, Fellowship of Christian Athletes, Navigators, Youth For Christ, InterVarsity, Athletes In Action, Young Life and more. This group meets regularly to discuss industry best practices, thought leadership, trends, donor engagement and a variety of other related topics.

Doug is also the Founder of VSG Marketing, a full-service marketing agency. VSG
provides its clients with creative, marketing technology, and digital solutions. VSG
specializes in taking marketing concepts and applying them cleverly through innovative technology solutions, resulting in maximum results and efficiency for its clients. Doug’s current role at VSG is coaching and cheering on the team to thrive in their superpowers!

Doug’s “Superpowers”:
High Fives, Visionary Leadership, “Develomarketing”, Strategic Planning,
Organizational Infrastructure, Marketing Technology & Culture, Here We Go…

Joe Beckler

Senior Director of Communication and Marketing

Youth For Christ USA

Joe Beckler currently serves as the Senior Director of Communication and Marketing for Youth For Christ USA. As an organizational leader, he has spent his career in a variety not-for-profit environments– ranging from start-up enterprises, churches, as well as established organizations. He thrives when serving in dynamic, growing organizations where he leads towards establishing entrepreneurial ideas into sustainable processes. Joe is passionate about and currently specializes in bridging the gap between development and marketing. Living in Denver, he’s an avid skier and loves all things outdoors!





March 26, 2020


10:30am – 11:45am



Collaborative Notes

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Session Evaluation

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