21NTC Session

Workshop: 19 Things Your Donors Told You During the Pandemic


If 2020 has taught us anything it’s that “Donors are gonna donor.”  Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world.  Were you listening?  During this interactive workshop, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data.  We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Session Type

60 minute workshop

Learning Outcomes

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector.
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Pscychology and how they inter-relate with data & metrics.

Target Audience

Any nonprofit leader who is looking to integrate the lessons of fundraising during a crisis into their work.


Clay Buck


TCB Fundraising

Clay is a thirty-year fundraising veteran and has been both a front line fundraiser at several nonprofits and a senior consultant with major national firms. He has experience in all aspects of fundraising, with particular expertise in individual giving and building the systems and infrastructure achieve high-level results. He has held the Certified Fund Raising Executive certification since 2010, served as the President of the Las Vegas chapter of AFP, and is an AFP Master Trainer. He co-wrote the U.S. Critical Fundraising Report for Rogare, the fundraising think tank and teaches the fundraising courses for the Nonprofit Management and Fundraising certification programs at University of Nevada, Las Vegas. He holds a BA from the University of Georgia, an MFA from Michigan State University and a Certificate in Professional Writing from the University of Chicago. Clay also completed the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He makes his home in Southern Nevada where he’s owned by two Labrador Retrievers.

Sam Laprade


Gryphon Fundraising

Sam loves to connect people! As a professional fundraiser Sam works closely with generous donors to impact some of the most vulnerable people in her community and country.

Sam’s extensive experience, for close to three decades, in fundraising, media and municipal politics has created an impressive network of community and business leaders.

Over a 30-year period Ms. Laprade has raised money for important charities in her community such as: The Ottawa Hospital Foundation, the Ottawa Humane Society and the Ottawa Mission Foundation.

In 2009, Sam started as Director, Gryphon Fundraising (www.gryphonfundraising.com). Ms. Laprade shares the importance of donor database analytics with fundraising professionals worldwide.

In addition to her work with Gryphon Fundraising, in October 2017, Sam launched her full-time consultancy to assist non-profits with fundraising strategy, stewardship, board relations, coaching and audits.

Ms. Laprade is an engaging speaker who receives high ratings. Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners, the Association of Donor Relations Professionals and AFP Congress (Canada). Sam was the keynote speaker at the Closing Plenary for AFP Congress 2018. In 2021, Sam will be the keynote speaker at the National Conference for the Fundraising Institute of New Zealand.

Sam is the creator and host of “An Hour to Give” on CityNews 101.1, Ottawa and News 95.7, Halifax. This radio show highlights non-profit organizations and philanthropy. Ms. Laprade also writes a monthly column for the Ottawa Business Journal entitled “Philanthropy in Ottawa”.



March 23, 2021


1:00pm – 2:00pm