22NTC Session Proposal

Workshop: 19 Things Your Donors Told You During the Pandemic


If 2020 has taught us anything it’s that “Donors are gonna donor.”  Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world.  Were you listening?  During this interactive workshop, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data.  We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Learning Outcomes

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector.
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Pscychology and how they inter-relate with data & metrics.

Session Type

60 minute workshop

Target Audience

Any nonprofit leader who is looking to integrate the lessons of fundraising during a crisis into their work.