This rapid fire session will feature results from a variety of digital tests for email, lightboxes, landing pages, and digital ads. We’ll learn which tests helped boost fundraising revenue and engagement, which tests didn’t work, and how to develop a culture of testing at your nonprofit. You’ll walk away from this session with new ideas of what to test and the encouragement you need to try new things.
Session Type60 minute session
- Leave with testing ideas for their organization
- Think outside the box to come up with testing ideas
- Navigate testing when there is organizational pressure