22NTC Session: Fundraising
123 Testing… Digital Tests That Worked (And Some That Didn’t)
Submitted by: Megan Buchheit | Lautman, Maska, Neill & Co.


This rapid fire session will feature results from a variety of digital tests for email, lightboxes, landing pages, and digital ads. We’ll learn which tests helped boost fundraising revenue and engagement, which tests didn’t work, and how to develop a culture of testing at your nonprofit. You’ll walk away from this session with new ideas of what to test and the encouragement you need to try new things.

Session Type

60 minute session

Learning Outcomes

  • Leave with testing ideas for their organization
  • Think outside the box to come up with testing ideas
  • Navigate testing when there is organizational pressure

Target Audience

Fundraising and communication staff who are interested in learning creative fundraising strategies


March 23, 2022


9:45am – 10:45am PST