22NTC Session: Fundraising
101 Visualizations: Spotting Trends Like a Pro
Submitted by: Rachel Allison | Fresh Eyes Digital

Description

We’ve all heard by now that “it’s all about the data.” But while numbers on a page (erm, screen) can offer valuable insights about your digital program, data visualizations take those insights one step further by contextualizing that information to help you identify trends over time. In this rapid-fire session, we’ll review (almost) 101 types of charts, graphs and other data visualizations and discuss the metrics that matter most to help you maximize your program’s fundraising performance.  


Session Type

60 minute session

Learning Outcomes

  • Understand how data visualizations can help you achieve your fundraising goals
  • Know which digital metrics are most effective to communicate insights about your program’s performance
  • Learn tips and tricks for creating your own data visualizations

Target Audience

Development and digital analytics staff

Community Input