22NTC Session: Marketing/Communications
10 Ways to Build a More Awesome Brand
Submitted by: JULIA MCDOWELL | Five Ones


How do you attract more supporters? Channel your brand and get to know it better!
Join this lightning-round style session that will offer ten great ideas for how to (further) develop your brand personality. Yes, you can be a powerhouse brand manager and make your brand personality shine. We’ll cover ways to identify and dive deeper into who your brand really is, how to become more relatable, and turn that into self-expression in your marketing efforts. Make sure to have pen and paper because we’ll prompt a lot of brainstorming through several quick exercises.

Session Type

30 minute session

Learning Outcomes

  • Evaluate your current brand efforts and identify where you can further develop your brand personality to lead to more engagement.
  • Develop a clear brand voice and personality traits that can translate into marketing.
  • Participate in brand exercises to deepen your understanding of your brand.

Target Audience

Anyone who works on developing a nonprofit brand (C-Suite, Marketing, Communications, Development)

Community Input