More than a few nonprofit professionals are thrown into marketing responsibilities without being formally trained or having much experience or support. Some are program managers who find themselves responsible for creating their own communications materials. Some are fundraisers who have a sense that better marketing could improve their ability to raise funds—and they’re right.
In this session, Abbey Meyers, Senior Strategist & Manager of Communications at Mission Minded, will highlight the ten most common communications mistakes made by nonprofits and the solutions so you can implement to avoid them. Don’t be embarrassed if you’ve made them—you’re not alone! Identifying these common mistakes will help your organization become a more effective communicator, focusing on what your stakeholders need to hear versus what your organization wants to say.
Session Type30 minute session
- Attendees will be able to shift their focus on what stakeholders need to hear versus what they want to say.
- Attendees will be able to learn what brand is and understand the role it plays in their communications and organization.
- Attendees will be able to adopt communication best practices that engage and inspire audiences.