Suggested Session Topics

The Session Advisory Committee crafted these lists of suggested session topics based on feedback from past NTC attendee surveys and input from the 22NTC Session Advisory Committee. Think of them as a jumping-off point for your brainstorming, so don’t feel obligated to limit yourself to these suggestions. You’re encouraged to put your best idea forward when sharing a proposal, even if it’s not listed.

Do you have a good idea for a session but don’t believe you’re the best person to lead it? Submit your idea for consideration by the community. If it’s chosen, we’ll find speakers to present it.

Digital Inclusion

  • Accessibility for Content Creators: It’s not just the developers’s job
  • Addressing Challenges of Limited Broadband Infrastructure
  • Building digital comfort and confidence through understanding digital terms & trends
  • Building inclusive social communities
  • Collecting Inclusive Data — making digital forms that don’t exclude anyone
  • Creating inclusive presentations
  • Creating Inclusive Surveys: Ensure your data is diverse and representative
  • Educating for improved social media inclusion
  • Facilitating Virtual Meetings for All
  • Findings from digital inclusion related research reports
  • How to design products and solutions to ensure DEI
  • How to start or improve a digital literacy program
  • How to use data to identify patterns of digital inclusion and exclusion
  • How to use social media and other digital communications to spread awareness about digital inclusion
  • Making Digital Literacy a Priority – What to Include to Create an Educational Program for All Staff/Board/Volunteers
  • Race, internet access, and digital literacy
  • Universal Design in Products: How to build accessibility into product development
  • Using AI for greater DEI/Using AI ethically to eliminate bias
  • Visualizations 101: How to read charts like a pro
  • Words Matter – The Power and Impact of Inclusive Language in Digital Content, Presentations, and Beyond.
  • Working with partner agencies to reach target audience for digital inclusion programs

Fundraising

  • A crash course in how data analytics supports fundraising for senior leaders
  • Avoiding backlash – the importance/effectiveness of message testing before appeals. Understand which messages work with your various audiences, and which don’t.
  • Be where your donors are – all donors are multichannel donors, and all people who donate live a multichannel life – research shows that each donor uses more than one channel, how do you “show up” in each channel at the right time to capture the imagination of the donor? What are the technology, strategy and processes to use to get better at using each channel to its maximum benefit.
  • Beyond the Email: Introduce topics of other types of digital strategies and tactics: web: lightboxes, homepage heroes, homepage takeovers
  • Bringing direct mail donors online: from appends to QRs
  • Building Evangelists – getting your biggest fans to fundraise for you on social media, P2P and other methods
  • Can fundraisers benefit from Alexa and Google Home?
  • Community-Centric Fundraising
  • Converting Digital Donors to Multichannel Supporters
  • Crisis Fundraising Strategy and Tactics: What’s needed, when is it needed, and how to get it out there. Then how do you maintain and keep those supporters?
  • Crypto-Currency: Should your org accept it? Pros, Cons, Pitfalls and what to be aware of
  • Customizing donor interactions: segmentation and other analytic methods to understand who your various donors are and how to best engage them
  • Digital Acquisition: New tactics, emerging trends and current best practices
  • Digital tactics to create and sustain mid-level donor relationships
  • Donor Journeys: Setting the pathways to lifetime support
  • Email automation to drive donor engagement and conversion
  • Email Best Practices: what to do, what to look for, how to define success?
  • Email deliverability Basics & Advanced
  • Email: How much is too much? Schedule and frequency
  • Fundraising Basics: the building blocks of a balanced fundraising program
  • Fundraising for your cause when other topics are more timely
  • Fundraising with mobile payment services
  • How to cultivate donors with non-donation asks and other engagement devices
  • How to employ machine learning to grow fundraising. Topics could include models such as churn models, lookalike/acquisition models, upgrade models, sustainer models, etc.
  • How to get your board to fundraise
  • How to increase your fundraising ROI with a small staff (and budget)
  • How to restart your fundraising efforts after the pandemic
  • Hybrid in-person and virtual events: What to know and how to plan
  • Interactive emails – Design, Tech, UX… and results
  • Leveraging new social media platforms (TickTock, Twitch, etc.)
  • Methods for forecasting fundraising
  • Strategizing for an Shift from Boomer to Millennial Donors
  • How to track, learn from and deploy data about how supporters engage.
  • P2P: Best practices and case studies
  • Personalizing your Messaging
  • Planning for the next disaster
  • Reporting automation – getting to quicker, more reliable fundraising insights
  • Retaining and upgrading crisis donors
  • SMS and text-to-give: Best practices and case studies
  • Sustainer fundraising – the creative, the technical, the tactical
  • How to ask more from your monthly supporters without turning them off
  • Switching to a new donor management system (tips and how to avoid common pitfalls)
  • The art of interviewing & other fodder for storytelling
  • The donor dollar is more competitive than ever – what can nonprofits do to stand out among peers?
  • Trends in grant funding and what that means for your organization
  • Unifying data sources to build a 360˚ view of supporters
  • Utilizing third part data and/or survey research to deepen your understanding of supporters
  • What you need to know to make smart investments in data infrastructure that bolster fundraising

IT

  • Choosing the best productivity suite for your organization (Google Suite vs. Office 365 vs. Zoho Suite, etc.)
  • Creating an IT plan
  • Cybersecurity for non-techies/accidental techies
  • Cybersecurity trends (for IT directors)
  • DMARC Domain-based Message Authentication, Reporting and Conformance. Why and how
  • Does your organization still require physical space
  • Emerging uses of AI and machine learning for nonprofits
  • From strategy to implementation (Practical sessions on translating strategy plan to IT operational plan.)
  • Helping or working with your fundraising department select the right CRM or donor software
  • Incident Response Plan for non IT staff
  • Increasing data literacy across your organization
  • Migrating to a cloud-based suite (Google, O365)
  • Should you use an outside company for Cyber Security Review
  • Strategies for becoming a more data-informed organization
  • Streamlining IT operations (tools and techniques)
  • Supporting the digitization of all the things – lessons from the pandemic fueled rapid shift to digital
  • Supporting your organization’s remote work tools and capabilities in the post-COVID world
  • Technology as a strategic driver of your mission
  • Testing your org’s cybersecurity (e.g. penetration testing, phishing simulations, etc.)
  • Use of AI for Security

Leadership

  • Adapting and/or pivoting your nonprofit work in a times of crisis
  • Building an antiracist DEI culture in your organization
  • Building and strengthening your organization’s executive leadership team
  • Building authentic and honest work cultures
  • Building your team’s resilience
  • Coaching your team through difficult situations
  • Communications and Fundraising Infrastructure in Today’s World
  • Creating a company culture full of meaning
  • Creating mindful workplace environments
  • Culture Add versus Culture Fit: What’s best for your organizational mindset
  • Decision making: being decisive and inclusive in times of struggle
  • Designing human connections in the digital age
  • Developing a culture of care and compassion within your organization
  • Emotional Intelligence Development
  • Empowering your staff – recognizing talent and when to get hands off
  • Equity and Anti-racism approaches to generating impact through use of technology
  • How to confront bias and thrive across an organization
  • How to create and retain diverse fundraising and communications teams
  • How to examine and respond to microaggressions productively
  • Infusing DEI decision making into your organization’s leadership and structure
  • Inspiring Digital Learning in Your Organization
  • Leading diverse teams: challenges, advantages and why it matters
  • Leveraging tech to lead in times of crisis
  • Relationship Building in a Virtual World
  • Relief in hard times – How to build morale, encourage staff, and retain staff under difficult circumstances
  • The Director’s Path to Thought Leadership: Using your voice for your cause
  • The six styles of leadership and when to use them
  • The why, when, what and how of effective feedback
  • What executive directors need to know about communications and comms staff

Marketing & Communications

  • A Guide to Great Storytelling
  • Advocacy: Tools to get your message across rapidly and effectively
  • AI Marketing for Nonprofits: How to Use Artificial Intelligence in Your Next Appeal
  • Automated Email
  • Being a Better Brand: Take the Time to Know Yourself.
  • Best Practices for Working with Your Graphic Designer
  • Better Marketing Through List Segmentation
  • Break Out Your Data: Using Your Data Across Marketing Channels
  • Build a Community Listening Practice
  • Building an Online Community
  • BYO Inclusive Style Guide
  • Create a Community Ambassador Program from Scratch
  • Creating a Community on Social Media
  • Creating Exciting + Engaging Virtual Tours
  • Data Driven Marketing on a Shoe-String Budget
  • Design tools to make your website, email, and social media content look great
  • Editorial Calendars: How to Plan, Organize, and Promote your nonprofit content
  • Facilitating Fabulous Collaboration Between Communications and Program Teams
  • Getting Your Mission Noticed Online: SEO Best Practices
  • Google Analytics: How and Why To Start Using It At Your Organization
  • Graphics When You’re Not a Graphic Designer
  • How to Create Reports Your Board Will Understand and Love
  • How to Get the Best Engagement Out of Your Audience: Live Your Values
  • How to Get Your Message to Your Audience in an Election Year
  • How to Optimize Your Email and Social Media Calendar By Testing Communications with Audiences
  • How to Promote Your Next Event through Email or Social Media
  • How to Survey Your Audience and Supporters
  • How to Use Client Stories to Drive Engagement + Increase Donations
  • Ideas Potluck: Favorite Comms Templates and Workflows that Will Change Your Life
  • Improving Your Digital Outcomes through A/B Testing
  • Keeping Attendees Engaged Post-Event
  • Livestream and Video Games: Meet the New Audience Where They Already Are
  • Live streaming Your Podcast
  • Making Accessibility a Cornerstone of Your Nonprofit’s Communications
  • Nonprofit Key Performance Indicators that Matter, How to Calculate Them, and How to Use them to Make Decisions
  • Nonprofit Website Essentials: Everything You Need to Launch a Great Nonprofit Website
  • Online Advertising: How to Create a Budget and Launch Your First Ad
  • Partner Up: Finding Influencers in your Industry and increasing your engagement online
  • Prove Your Impact with Case Studies
  • Reporting Basics: How to Create Reports that tell the story of your nonprofit
  • Representation Matters: Ensuring Your Digital Spaces Are Equitable for All
  • Smart Supporter Growth and Retention
  • Solid Foundation: How to Develop, Test, and Implement Key Messages
  • Survival Guide for First-time Comms Directors
  • Tapping Into Your Supporters for Content
  • The Anatomy of Successful Nonprofit Blog Post
  • The Winning SEO Checklist for Small Comms Team
  • Tiny Experiments to Transform Your Newsletter Product(s)
  • Uncovering Your User’s Persona
  • Using COPE Principals (Create Once, Publish Everywhere) To Keep Your Website Fresh
  • Website Optimization: Increase Your Conversion Rates, Drive Engagement
  • Website Site Maps: How to Structure Your Website and its Content To Get Found Quickly Online

Program

  • Beating COVID-Fatigue and Inspiring Allies
  • Data, insights and tools to better understand volunteer behavior and improve engagement
  • Events: Navigating post-pandemic
  • How involved should the board be in program decisions
  • Managing Programs in a Hybrid Environment
  • Prioritizing mental health in the workplace
  • Protesting online in an ever-changing world
  • Reaching programmatic goals through automation
  • Removing Geographic Barriers and Normalizing Virtual Reach
  • The importance of tech capacity for your entire team
  • The win-win of strategic partnerships between nonprofits
  • Using advocacy to increase your list and bring in new donor prospects
  • Using data to guide your programs and solutions
  • Volunteer management through online tools
  • Volunteers: Reengagement post-pandemic