baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Zero to Sixty: Building online giving from scratch


There are so many great examples of organizations doing an amazing job raising money online:, Charity:Water, and RAICES just to name a few. But what about your awesome organization? Where should you start if your fundraising program is mostly offline or your organization is new? Or, if your board keeps as

In this workshop we’ll use the example of the MLK Community Hospital that opened in 2015 and built a fundraising program from scratch. We’ll go step by step through the simple online tools they use to support their major donor program, encourage individual gifts, and use social media to spread the word. 

Each participant will receive access to a template that let’s them build their own plan along with the workshop. 

Learning Outcomes

  • Know where to spend time and resources on online giving
  • Create a roadmap for their organization to improve online giving
  • Feel confident in picking resources and tools to help them be successful

Target Audience

Fundraisers, marketing and communications people that know they can do more with online giving

Additional Speakers

Priscilla Valencia and Willa Zhang of MLK Community Hospital