Your Digital Media Budget: Build it and Get it Approved
Learn from the digital experts about their process, strategies, attribution analysis and tactics used to develop and sell their digital media budgets to the keeper of the purse strings. In addition, this session will present surprising findings from a national survey on Digital Media Spending in the nonprofit marketplace — or more specifically, the media spending across search, email, social, and display advertising. You’ll be able to benchmark how you compare!
- Learn how to allocate your digital budget by channel and track ROI to build organizational buy-in
- Compare media spends across organizations to learn how your budget stacks up
- Learn how to build a framework to track revenue attribution across channels