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20NTC Session Proposal

Your Digital Media Budget: Build it and Get it Approved

Submitted by: Molly Connors NTEN Member badge | Further


Learn from the digital experts about their process, strategies, attribution analysis and tactics used to develop and sell their digital media budgets to the keeper of the purse strings. In addition, this session will present surprising findings from a national survey on Digital Media Spending in the nonprofit marketplace — or more specifically, the media spending across search, email, social, and display advertising. You’ll be able to benchmark how you compare!

Learning Outcomes

  • Learn how to allocate your digital budget by channel and track ROI to build organizational buy-in
  • Compare media spends across organizations to learn how your budget stacks up
  • Learn how to build a framework to track revenue attribution across channels

Target Audience

Digital Marketers, Fundraisers who manage digital budgets, Direct Response teams making a business case for media investment, Budget enthusiasts.

Additional Speakers

Christa Evans, First Book; Roger Hiyama, Wiland Direct


BudgetingDigital AdsManagementSocial Media

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