Your Database is The Crystal Ball Into Your Future Success
Fundraising has always been about building and nurturing relationships. But with limited time and resources, nonprofits should not invest their efforts and expense soliciting donors that will likely never contribute. Data analysis and predictive modeling can be used to create ideal donor segments, score the data and predict the likelihood of future donor relationships. The insights nonprofits can gain from predictive analytics will help prioritize resources based on anticipated returns, and ultimately reduce the costs of donor management. This session will go over the basics of predictive analytics and explain how you can use it to optimize your fundraising strategy.
- Learn how to leverage donor data
- Learn the basics of predictive analysis
- Level up your fundraising strategy by targeting the right donors