baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Your Database is The Crystal Ball Into Your Future Success

Submitted by: Nejeed Kassam | Keela

Description

Fundraising has always been about building and nurturing relationships. But with limited time and resources, nonprofits should not invest their efforts and expense soliciting donors that will likely never contribute. Data analysis and predictive modeling can be used to create ideal donor segments, score the data and predict the likelihood of future donor relationships. The insights nonprofits can gain from predictive analytics will help prioritize resources based on anticipated returns, and ultimately reduce the costs of donor management. This session will go over the basics of predictive analytics and explain how you can use it to optimize your fundraising strategy. 


Learning Outcomes

  • Learn how to leverage donor data
  • Learn the basics of predictive analysis
  • Level up your fundraising strategy by targeting the right donors

Target Audience

fundraisers ready to leverage their donor database

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