baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Sprint

Yes, You Can Do High-Impact SEO with Limited Resources

Description

You have an inspiring mission — but can people find your website when they do a Google search? 

If your answer is “I’m not sure,” this session will show you how to do an audit to find out, then identify your highest priority, highest-impact items to focus on regarding search engine optimization (SEO) – even if you have a limited budget, no technical staff, and limited time.

First, we’ll review some important facts regarding how search engines work in 2020. We’ll then discuss the importance of using keywords in your content strategy for your goals and target audience(s); optimizing pages for search engines; some basic fixes of “technical SEO” that can quickly improve indexing in search engines; and the importance of monitoring results. We’ll wrap up by sharing some free tools you can immediately use to map out your own priority list to improve your website page rankings.


Target Audience

Executive Directors; Marketing Communications Managers and Staff

Tags

Content StrategySEOWebsites

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