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20NTC Session Proposal

Effective multiracial, cross cultural campaigns for GOTV, GOTC and 2020

Submitted by: Rajneesh Aggarwal NTEN Member badge | Provoc


What do the Census and elections have in common? They work better whenever everyone joins in. They’re also critical means of dismantling white supremacy. Hear how a multicultural multiracial coalition (Advancement Project, APIA Health Forum, Demos, NAACP, National Congress of American Indians, National Urban League, Faith in Action, Race Forward, and UnidosUS) came together to turn research into a  effective online campaign with language and concepts focused on voting as an act of individual and collective empowerment that resulted in the largest young POC voter turnout in history. Messages of unity motivates more than messages of hate/division. This work led to a campaign focused on increasing census turnout among HTC. Learn how we worked in a coalition effort to use online messaging and media to engage young POC and other populations often excluded. Online tools can be critical to get these populations engaged in offline cornerstones of the democratic process.

Learning Outcomes

  • Research that was done to engage young people of color to GOTV
  • Research that was done to engage a multicultural multiracial audience online
  • Case Study of real world examples that you can use in your own organization

Target Audience

Leadership that wants to work with other races and cultures, Marketing and Communications Staff