baltimore Buildings
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20NTC Session Proposal
Marketing/Communications

Work Smarter Not Harder:The Ins & Out of Marketing Automation

Submitted by: Doug Burton NTEN Member badge | VSG Marketing

Description

Whether you’ve attended a networking event, read a current marketing blog/article or perhaps demoed a martech software solution in the last few years, it’s pretty likely you’ve come across the buzz word “automation.” But trust us… it’s not a fad. Automation changes the game when it comes to email marketing and campaign development. Being a nonprofit organization often times means having too much to do, and not enough time to do it. We will share the ins and outs of how you can work smarter, not harder by utilizing marketing automation to implement and track your email drip campaigns. Whether you’re a large team or a party of one, these tips and tools will save you time and allow you to ensure consistent follow-up with your constituents and be able to easily track your campaign progress.


Learning Outcomes

  • Assess your needs and wants in a marketing automation technology
  • Hear case studies of how automation technology was utilized in actual campaigns
  • Learn strategies for implementing basic marketing automation processes

Target Audience

marketing and communications staff, fundraising/development staff, leadership teams

Tags

AnalyticsAutomationCampaignsStrategy

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