baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Words Matter: Tips & Tricks for Writing Effective Email Copy


A lot goes into writing effective email copy – from coming up with the right subject line, to crafting a compelling call to action, to choosing every word in the body of your email.

In this practical session, you will learn tips and tricks from award-winning email copywriters to get your donors to respond. Whether you are asking email recipients to take an action, or make a donation, you will learn the ins and outs of effective copywriting and discover common pitfalls to avoid. You are guaranteed to walk away with tips you can implement right away!

Learning Outcomes

  • Attendees will be able to write more effective fundraising and engagement emails.
  • Attendees will be able to come up with stronger calls to action, resulting in more revenue and actions.
  • Attendees will be able to leave with new testing ideas to get more people to respond to their emails.

Target Audience

Anyone who writes or reviews your organization's email copy!



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