Words Matter: Tips & Tricks for Writing Effective Email Copy
A lot goes into writing effective email copy – from coming up with the right subject line, to crafting a compelling call to action, to choosing every word in the body of your email.
In this practical session, you will learn tips and tricks from award-winning email copywriters to get your donors to respond. Whether you are asking email recipients to take an action, or make a donation, you will learn the ins and outs of effective copywriting and discover common pitfalls to avoid. You are guaranteed to walk away with tips you can implement right away!
- Attendees will be able to write more effective fundraising and engagement emails.
- Attendees will be able to come up with stronger calls to action, resulting in more revenue and actions.
- Attendees will be able to leave with new testing ideas to get more people to respond to their emails.