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20NTC Session Proposal
Fundraising

Win the Ad Race: Optimize Your Google Grant Account

Description

Ninety-three percent of online experiences start with a search engine. Six billion Google searches are made every day. The volume of Google searches grows by 10% each year, largely driven by mobile. Being visible and relevant on the search engine results page is increasingly vital to success of all organizations. With such huge opportunity, running a Google Grant account without applying best practice through a data driven approach is like driving a Ferrari with spare tires. You are barely scratching the surface of unlocking the true potential of this high performance vehicle!

Don’t get a flat. Instead, win the race.

Learn how to increase unaided awareness, drive participation, acquire new leads, and convert prospects into loyal, committed donors via Google Grant ads by integrating Search Engine Marketing into your overall marketing strategy. Leave the session with a clear understanding of how to measure the direct and indirect impact of SEM.


Learning Outcomes

  • Understand how Google Grants deliver against critical objectives for all nonprofits.
  • Uncover valuable learning using Google's proprietary search data.
  • Implement data-driven best practices to improve ad performance for your nonprofit.

Target Audience

Google Grantees and digital marketers from nonprofits or agencies

Additional Speakers

VeraData, Human Rights Watch, Drug Policy Alliance

Tags

AnalyticsCase StudyDigital AdsStrategy