baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

“Where’d I put… ?” Best Practices for Internal Communications Management

Description

When you have a limited staff, the creation of content — documents, spreadsheets, presentations, blog articles, and schedules — all take a significant outlay of resources (and motivation!) to write and keep track of. In almost all cases, a great deal of that time is spent moving content from one form to another and dealing with version after version of changes, revisions, file formats, etc. What if you could keep all your content in one place? What if you could create once and publish everywhere? That sounds great, but how do you do it?

Your organization has a secret weapon that is entirely underused — your Content Management System (CMS). Your CMS isn’t just for websites, it can take it all. Harness it by developing your organization’s best practices and guidelines for constructing and storing content in a consistent way.


Learning Outcomes

  • How to think in a different way about the communications and materials your nonprofit produces
  • How to get more out of your CMS
  • How to save time while creating better content

Target Audience

Staff who create, edit, or view internal communications and materials. Teams work best when they can find what they need.

Tags

Change ManagementContent StrategyStaff DevelopmentWebsites