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20NTC Session Proposal

Where is the Download Button? The Importance of Good User Interface on Transactional Websites

Submitted by: Timothy Stockert NTEN Member badge |


On a recent episode of the HBO hit comedy series, Silicon Valley, Richard, the CEO of a small start-up called Pied Piper makes a decision to release V1 of his much-lauded compression software to the public. Upon immediate release, the number of downloads quickly increases to over 1M users. Spoiler alert… though the software application is far better than anything else on the market, the rate of return users is shockingly 20%.  Through focus groups, Richard and his team quickly discover to their own bafflement that the user interface is unintuitive. “Where is the download button?” “Where did my pictures go?” The story goes on (you can watch the rest of the episode to find out what happens) but the lesson is poignant and often missed even when the technology is great.

Whether you are collecting money, raising funds, selling services or products, or gathering information from users, developing an intuitive and friendly user interface (UI) through a well-managed application design process is critically important for achieving the goals you’ve set out for your transactional website.

In this session, we’ll help educate you on the importance of good UI, give you tips for improving user adoption, and answer the following questions:

  • How does application design differ from web design?
  • When should I engage in the application design process?
  • How do I choose an application design firm?
  • What is the application design process?
  • How do I test usability and user experience?
  • What metrics can I use to evaluate the effectiveness of my site?

COA will also share their experience in using application design to improve and enhance their online portal for accreditation.

We all love great technology and when it’s easy to use, intuitive, and even fun, we always come back. Join this session. Bring new ideas to life. And take things to the next level with great UI!



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Maryland A


March 23, 2017


3:30pm – 5:00pm

CFRE Credits


Collaborative Notes

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