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20NTC Session Proposal
Marketing/Communications

W(hat) T(o do with) F(acebook)

Submitted by: Liz Murphy NTEN Member badge | Beaconfire RED

Description

Despite the controversies, changes, and challenges, if you want to reach, influence, and acquire new supporters, Facebook is still a top platform for many nonprofits.

Join the National Audubon Society and Beaconfire Red to hear how they are using Facebook—and Facebook-owned Instagram—to connect with a diverse array of audiences, from members to advocates to young professionals.

See examples of Audubon’s digital advertising campaigns to grow their email list and membership file, educate voters on state-specific issues, and cultivate younger supporters. And learn how other organizations are using Facebook to drive mission results.

 


Learning Outcomes

  • See examples from several nonprofits using Facebook to influence behavior, grow their list and acquire new donors
  • Get the inside scoop on Facebook audience targeting, segmentation and creative testing
  • Discover how nonprofits can still utilize Facebook advertising for good.

Target Audience

Communications and marketing staff responsible for digital engagement, advertising, advocacy, membership and fundraising

Additional Speakers

Elizabeth Sorrell, National Audubon Society; Chris Earp, Beaconfire RED

Tags

CampaignsCase StudyDigital AdsPolicy

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