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20NTC Session Proposal
Leadership

What might our members do next? Powerful predictive analytics

Submitted by: Rajneesh Aggarwal NTEN Member badge | Provoc

Description

Labor unions and membership models are under attack. One remedy: more efficient and effective organizing, powered by new digital tools. Organizing directors are able to collect and analyze data in real-time, expanding their outreach to workers and strengthening unions. Provoc worked with the AFL-CIO to build compelling and actionable data dashboards that empower organizing directors to make critical decisions related to their campaigning efforts.

We’ll workshop our discovery phase to help you clearly identify specific reporting needs and prototype and iterate on report and dashboard and you can take back to your organization for user and stakeholder input.


Learning Outcomes

  • What is predictive analytics and a real live example with one of the largest unions in the country
  • How to use analytics to determine possible outcomes
  • Determine what would be of most value to your organization

Target Audience

Unions, Marketing and Communications Staff, Directors of Data and Technology, Fundraising Staff, Engagement Staff

Additional Speakers

Chris Kengott, Jeff Mann

Tags

AnalyticsCampaignsEmerging TechEngagement

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