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20NTC Session Proposal

What Every Nonprofit Should Know About Donated Media


Are you interested in learning about donated media in 2020? Are you curious about budget friendly ways to promote your cause? Platforms such as Hulu and YouTube, are giving nonprofits partially donate ad space. This space comes at a discount, or with extra video streams. Digital placements target desired audiences, for increased sign-ups, donations, and awareness. Similarly, TV stations offer completely free commercial ad space. Come learn the ins and outs of donated media, and hear how other nonprofits have experienced success.

Learning Outcomes

  • Latest trends in donated media space (yes, you can ask for donations!)
  • Promote your cause on a limited budget – including tips to create cost-effective videos.
  • Best practices: choosing your creative partner, and finding a distributor/marketer

Target Audience

Marketing, communications staff, and fundraisers who are responsible for video/content creation, raising awareness and PSA campaigns.

Additional Speakers

Humanity & Inclusion

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