baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

What Does Google Tag Manager Actually Do?


Almost any interaction on your website, from link clicks and video views to form submissions and scroll depth is trackable – and you don’t even have to write custom code to make it possible. In this session we’ll break down, in practical non-technical terms, what Google Tag Manager is and why you should be using it to take your website tracking to the next level. See practical examples and use cases for tracking interactions such as call-to-action button clicks, and the step-by-step breakdown on setting up variables, triggers, and tags to get you the data you need.

Target Audience

Marketing, communications and advocacy teams who want an easy, non-technical way to set up conversion events and measure website engagement.

Additional Speakers

Colleen Campbell