baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

We’re Gonna Fundraise Like It’s Your Birthday… with Facebook


Your organs, eyes, and tissue may not be the first thing you think about on your birthday — but thanks to Donate Life America, you may be more likely to consider the gift of being a registered donor the next time you blow out the birthday candles. Learn how DLA mobilized its supporter base to take the next step by fundraising on the organization’s behalf using Facebook. In this tactical session, we’ll talk through how to set up your organization on Facebook Fundraisers, and walk through the steps Donate Life America took in order to get their supporters to donate their birthdays to a good cause. You’ll leave with all the tools and knowledge you need to do the same with your supporters (funfetti cake optional). 

Target Audience

Digital advertisers, Social media managers, MarComm/Development hybrids, Strategy-setters

Additional Speakers

Donate Life America


Case StudySocial MediaTrainingWorkshop