Automation Nation: Five Emails to Include In Your Welcome Series
Automation is one of the best things to happen to email. Did you know email marketing generates 174% more conversions than social media, with 320% more revenue if you use automated emails instead on non-automated ones. (Campaign Monitor, 2016). With the right digital tools, organizations can build a welcome series of emails that provides their constituents with more opportunities to engage with content or take specific actions. While each automation should be tailored to a nonprofit’s unique mission and audience, here are our suggestions for five specific emails to include to help you get started.