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20NTC Session Proposal

Automation Nation: Five Emails to Include In Your Welcome Series


Automation is one of the best things to happen to email. Did you know email marketing generates 174% more conversions than social media, with 320% more revenue if you use automated emails instead on non-automated ones. (Campaign Monitor, 2016). With the right digital tools, organizations can build a welcome series of emails that provides their constituents with more opportunities to engage with content or take specific actions. While each automation should be tailored to a nonprofit’s unique mission and audience, here are our suggestions for five specific emails to include to help you get started. 

Target Audience

Marketing and Communications Staff

Additional Speakers

Coralie Meade Rodriguez