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20NTC Session Proposal
Sprint

Automation Nation: Five Emails to Include In Your Welcome Series

Description

Automation is one of the best things to happen to email. Did you know email marketing generates 174% more conversions than social media, with 320% more revenue if you use automated emails instead on non-automated ones. (Campaign Monitor, 2016). With the right digital tools, organizations can build a welcome series of emails that provides their constituents with more opportunities to engage with content or take specific actions. While each automation should be tailored to a nonprofit’s unique mission and audience, here are our suggestions for five specific emails to include to help you get started. 


Target Audience

Marketing and Communications Staff

Additional Speakers

Coralie Meade Rodriguez

Tags

AutomationCampaignsEmail