baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Website Redesign Preparation: Audits, Stakeholder Engagement & Firm Selection


Any team you hire to redesign your website will need to complete their own research and discovery phase. So why is it necessary to conduct your own before starting the project? 

Successful websites do not happen by accident—and no external team, no matter how skilled, will know your organization as well as you do. That’s why it’s critical to have a strong understanding of your own goals, budget, and audiences before engaging with a team. Those learnings will set you up for a fruitful collaboration.

This session is led by two creative strategists with over 25 years’ experience managing website redesigns of all scales for nonprofits, foundations, and large corporations. In it we will discuss how to: 

  • Conduct a website audit 
  • Set priorities and manage expectations
  • Start the content wrangling process (the largest delay in website launches)
  • Engage internal stakeholders early
  • Craft a well-researched creative brief/RFP

Learning Outcomes

  • Set up a stakeholder engagement and project management process
  • Conduct internal research and discovery
  • Develop an effective RFP to hire the right team for your organization and budget

Target Audience

Any team members responsible for hiring, working with, or managing external vendors for a significant website redesign.


Change ManagementProject ManagementResearchWebsites

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