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20NTC Session Proposal

Weaving New Technology into Your Fundraising Program – It’s Not Scary!


You have a strong fundraising program using mail, email, and phone. Why bother with new technology?  Those extra bells and whistles may never pay off and take a lot of legwork to get off the ground. Sound familiar?

Come hear how the Human Rights Campaign has tested and adapted new technology into their program. Learn how critical an organization’s culture is to weaving new digital tools into the fundraising program. From SMS to Facebook Messenger to video advocacy tools, digital advertising, and Hustle … HRC has tried it all. And they’re ready to tell you what worked, and what didn’t.


Learning Outcomes

  • Learn how to get started with Facebook Messenger
  • Make the case for an SMS program
  • Make simple donation form changes that increase fundraising revenue




Lesley Hostetter

Vice President

Lautman Maska Neill & Company

Lesley is a Vice President at Lautman Maska Neill & Company, where she oversees the Digital Department, and manages the direct response programs for Physicians Committee for Responsible Medicine, the Human Rights Campaign, and the Parkinson’s Foundation.

Before joining Lautman Maska Neill & Company over 10 years ago, Lesley worked for Landmine Survivors Network (LSN) as the Manager of Donor Relations, where she oversaw the direct mail and major donor programs. Before that, Lesley spent 4 years at Adams Hussey & Associates, where she worked with a wide variety of nonprofit and advocacy organizations to grow donor bases and instill the art of effective fundraising.

Lesley is proud to bring her extensive experience raising money through mail, telephone and digital campaigns to Lautman Maska Neill & Company.

Kristina Williams

Senior Manager, Membership Operations

Human Rights Campaign

Kristina manages the day-to-day operations of HRC’s large and sophisticated direct response program for all channels including direct mail, digital, telemarketing and monthly giving. Since joining HRC in 2016, Kristina has focused on optimizing the systems and strategies that underlay a complex membership fundraising department, which includes everything from budget building and maintenance to direct mail strategy, copy and segmentation.

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March 14, 2019


3:00pm – 4:15pm



CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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