baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Using User Personas to Inform Your Communications Plans

Submitted by: Erin Gamble | World Bank

Description

Heard of user personas but not sure if they’re worth the time? Interested in user personas but not sure where to start?

Join this session to learn more about how user personas are a useful tool for communications strategists. User personas—also called audience personas—help communications strategists articulate their organization’s target audiences in specific ways. By researching and creating user personas, communicators identify their target audiences’ needs, attitudes, motivations, and behaviors. Understanding target audiences and how they wish to receive communications messages is key for developing communications strategies, messaging, and products that resonate and are relevant.

This session will focus on the basics for developing user personas and examples of how to use these personas. There will be time during the session for attendees to ask questions and share their own experiences.


Learning Outcomes

  • Learn methods for conducting target audience research
  • See essential steps for creating user personas to inform communications plans
  • Discuss case studies of how personas can be used for communications outreach

Tags

Research

You must be
logged in to add favorites

Details

Room

262

Day

Thursday
April 12, 2018

Time

10:30am – 12:00pm

Hashtag

UserPersona

CFRE Credits

NFR - 1.5

Collaborative Notes

Click here

Session Evaluation

Click here