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20NTC Session Proposal

Using Social Data to Make Data Driven Decisions

Submitted by: Rachael Wilkinson NTEN Member badge | Frakture


From the political to the personal, it’s clear how the rise of social media has shaped our lives — but how has it affected your fundraising strategy? In the increasingly crowded marketplace, where should you focus your limited social advertising budget? Should you be fundraising on social channels at all? Frakture clients like NRDC, the Brightfocus Foundation, and Amnesty International Canada shared all these questions and more — then worked with us to develop a data warehousing solution that assembled their social data in one place, saving their team precious time and allowing them to focus on their social messaging and holistic fundraising strategy.

Learning Outcomes

  • See how one organization streamlined reporting by pulling organic and paid social media data into a data warehouse
  • Examine the benefits of a centralized attribution system with a data warehouse-based source code generator
  • Learn how decisions were made to automate and consolidate social data and how to present the case to your leadership

Target Audience

Fundraising staff who want to improve their social reporting, tech leadership looking to centralize infrastructure

Additional Speakers

Chris Lundberg, more to be confirmed later.


DataData VizEmerging TechSocial Media

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