baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Using LinkedIn To Smash Your Goals


Nonprofits have become great at using Facebook, Twitter, and Instagram as publishing platforms to broadcast compelling stories to build a broad audience.

We believe the most effective way to use LinkedIn is completely different — as a precise targeting tool to locate, connect with, and engage the specific individuals that can help you achieve your organizational goals.

The session will cover how to use LinkedIn to:

  • Target new supporters
  • Onboard supporters
  • Build a community


The activities will include:

  • What type of supporters would you target through LinkedIn?
  • How would you use LinkedIn to onboard new supporters?
  • What type of content would you share to keep supporters engaged?

Learning Outcomes

  • Develop a clear understanding of how to use LinkedIn as a lead generator/connector.
  • Learn how to use LinkedIn to onboard new supporters.
  • How to convert supporters into a community.

Target Audience

Marketing/Programatic/Development staff, volunteers, individual donors, and prospective board members

Additional Speakers

Greg Harrell-Edge - Executive Director of Coach Art


BoardCommunityDonor RetentionSocial Media