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baltimore Buildings
baltimore Buildings
20NTC Session Proposal

User Research for Social Change


Nonprofits often pride themselves on being closely connected to the people and communities they serve. Yet even in nonprofits, conducting formal user research and user testing can help uncover assumptions and reveal new insights about your clients, their stories, and their behaviors. Over the past year, Mission Asset Fund has ramped up its user research capacity and learned some lessons along the way. Join them and learn how to bring or refine these tools for your organization.

Learning Outcomes

  • Understand the value of conducting design research
  • Learn core principles of user research and usability testing
  • Practice conducting user interviews and testing


Case StudyResearchWorkshop


Ramya Gopal

MAF Lab Director

Mission Asset Fund

Ramya Gopal leads the MAF Lab, the R&D lab within Mission Asset Fund, to build products to financially empower low-income and immigrant families. Prior to MAF, she conducted research at Center for Effective Philanthropy to help foundations work more effectively with nonprofits.

Ramya received her MBA from the Yale School of Management, where she specialized in leadership in the social impact sector.

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March 14, 2019


10:30am – 11:45am

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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