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20NTC Session Proposal
Marketing/Communications

Use Data to Drive Your Content Strategy & SEO

Submitted by: Liz Murphy NTEN Member badge | Beaconfire RED

Description

Content strategists and data nerds, this is your session!

Are you using data to clean up your content? To organize your content?  To inform what new content you produce (the content your audience really wants, not what you think they do)??

Join us to learn how you can use all sorts of data to organize and produce great audience- and SEO-pleasing content.

We’ll talk about how to use everything from Google Analytics, Google Search Console, backlinks and your page copy to inform your IA and produce better content. You’ll learn how cool tools like the Google search API, python scripts and K-means clustering can automate your content audit. And, you’ll see examples of how we used data to inform and transform the content approach for a new website for the American Physical Therapy Association and others.


Learning Outcomes

  • Learn how to use data to clean up, organize and write content
  • Get an update on the modern state of SEO and content strategy (Hint: meta tags are no longer as important).
  • Check out cool content audit automation tools you can use

Target Audience

Marketing and communications professionals who are responsible for SEO, managing and creating web content, content governance and content strategy

Additional Speakers

Jason Bellamy, APTA, Jen Boland and TJ Peeler, Beaconfire RED

Tags

Content MarketingContent StrategySEO

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