baltimore Buildings
baltimore Buildings
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20NTC Session Proposal
Program

Usability Testing: Strategy, Discovery, and Implementation

Description

It’s a no-brainer that we all aim for optimal engagement on our websites, right? But when it comes to formatting that content, are we relying too heavily on educated guesses, gut instinct, or just personal preference? To best gauge the effectiveness of their efforts, the MacArthur Foundation elected to engage directly with audience members through user testing interviews. From those feedback sessions, they identified common themes, had a couple surprise discoveries, and subsequently applied relevant edits to their website.

In this session, you’ll hear a start-to-finish perspective from the project/website manager and the customer experience/human-centered design strategist on how they identified audience samples, conducted interviews, and what edits they subsequently applied to their website. 

 


Learning Outcomes

  • Gain a clear understanding of how, when, and why to implement user testing.
  • Learn from large and small-scale use cases how testing can more effectively hone messaging and streamline access to content.
  • Understand how to best formulate a strategy for optimizing your user testing efforts - especially when on a budget!

Target Audience

Project manager, website admin, developer, content manager,

Additional Speakers

Nicole S. Ruben

Tags

Case StudyProcessProject ManagementWebsites

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