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20NTC Session Proposal

Turn Passionate Social Media Fans into Fundraising Partners

Submitted by: Taylor Shanklin | Pursuant


Your organization has thousands of followers on social media. But how many of them are actually engaged with your cause, or even donate? What if you could turn your social media followers into flag-waving fundraising partners who’ll share your message far and wide? This session will help you learn how to harness the power of social media to move your followers into deeper levels of engagement, equip them as advocates for your cause, and motivate them to recruit new donors by leveraging the exponential potential of their social networks.

Learning Outcomes

  • How to create immersive digital experiences designed to turn followers into fans.
  • Tactics for transforming casual supporters into donor-advocates by uncovering how, when, and what to communicate to them.
  • Strategies for equipping followers with tools they can use to share an organization’s message with their own social networks.

Target Audience

Social media/ marketing/ communications/ peer-to-peer event managers

Additional Speakers

Tina Ly (AVP Digital, Pursuant)


Content MarketingContent StrategyDigital AdsSocial Media

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