baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Those Ballet Shoes Caught My Eye: Digital Acquisition for Arts, Cultural, and Destination-Based Organizations

Description

Digital advertising partners and ad networks can increase an organization’s reach and prospect pool, and generate new revenue with ad buys. But are you considering the long-term implications of list-building investments? Beyond search, display, and social ads, there are innovative ways to target supporters of destination-based organizations and convert them across devices, through location targeting and audience exchanges amongst multiple organizations.


Learning Outcomes

  • See different ways to attract arts supporters with digital lead and donor acquisition strategies
  • Learn how to put in place an analytical infrastructure to understand digital acquisition ROI
  • Get tips on setting up a post-lead-generation contact strategy

Tags

Case StudySocial Media

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Details

Room

280 - 281

Day

Thursday
April 12, 2018

Time

1:30pm – 3:00pm

CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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